With over a century of service to Winnsboro, Louisiana, WSB retained low+tritt as its brand manager to take the locally owned financial institution into the future.
As Winnsboro State Bank grew to serve the surrounding communities of Gilbert, Louisiana, Mangham, Louisiana, and Rayville, Louisiana, low+tritt designed the new WSB logo with one eye on its heritage and the other on the versatility needed to succeed in new service areas.
Based on the success of a similar campaign we created for another community bank four states away, low+tritt produced two 30-second videos featuring the new "LOCAL" campaign for WSB, in which we placed across multi-media platforms. Paired with variations of their custom, musical identity we created, each video highlights landmarks, customers, and employees within the Louisiana communities WSB serves; Winnsboro, Gilbert, Mangham, and Rayville.
Radio Jingle Production + Media Placement
When a competing bank in neighboring Richland Parish was acquired by a larger bank, low+tritt sprung into action and developed a multimedia campaign to reinforce WSB's locally owned mission.
low+tritt enhanced the "Kickin for Cash" promotion to be interchangeable with area high schools.