low+tritt produced a new jingle and television spot for the Knoxville, Tennessee independent pet supply stores, Agri Feed Pet Supply, to parallel their updated business model as a brick and mortar operation that also offers online shopping and local delivery.
W.C. Fields said never work with animals, but shooting and strategically placing this media for the 60-second television spot during their annual "Tricks for Treats" Halloween promotion was a blast.
Newsprint and magazine ads illustrate that Agri Feed is for the birds.
The familiar Agri Feed custom music jingle was sung with new lyrics and strategic media placement to amplify the message that this place is for the birds.
In a continuing effort to improve the welfare of local animals, Agri Feed works closely with area rescues and shelters. Here is an example of an in-store event that benefited the Young Williams Animal Center.
While many "big box" stores come and go, Agri Feed has been the local pet supply expert for over 40 years. Here is one component of a radio campaign low+tritt placed that creatively conveys that message.