Headquartered in Gibsland, Louisiana, GBT serves the communities of Northwest Louisiana with its twelve locations.
low+tritt helped GBT Bank commemorate its 75th year by designing a 75th Anniversary logo to be used across all branding throughout 2023.
low+tritt refreshed the GBT brand, including the development of a custom musical identity. The signature music "At Your Service" reflects GBT's commitment to one-on-one service, whether online or in person.
To continue the celebration of their 75th year, low+tritt created this radio spot to enhance the 75th Anniversary of Gibsland Bank & Trust. The spot simultaneously introduces its simpler name, "GBT", because of its growth to twelve branches beyond Gibsland, Louisiana.
low+tritt created a series of 5-second videos to highlight competitive loans made at the local level by the Branch Managers, Market Presidents, and Loan Officers who serve GBT's customers.