Markman's
"The Mine"

Thirty-second spot for Markman's Diamonds and Fine Jewelry. The Mine campaign was created to address the growing need to educate consumers that Markman's diamonds are individually evaluated by the Founder's son, Steve Markman, himself. Shot in hi-def, the spot showcases dark, Orwellian world where diamonds are milled by the "big box stores". The spot then transitions to reveal a pristine world where Steve Markman performs his expert craft. Low + Tritt custom-scored and sound-designed this spot to complement the two contrasting worlds. Cut-downs were also produced, altering the famous Markman logo, to showcase 30 years in service. Support radio was also produced to synergize visual broadcast.

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